5 Comments

I don't think your link at "extremely controversial" is working as intended.

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How weird-I have the right DOI, but I think the journal has misconfigured it or something. This is the intended paper, I'll replace the link, thanks!

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4804402/

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Love the analysis. The Diet Coke story in Tyler Cowen Talent book also took me down a path… I think the correlation is likely all the caffeine (albeit I’m not basing this off as rigorous an analysis). If you’re having 12 diet cokes a day (totally doable) then you’re likely just very wired… Diet Coke is also a great caffeine delivery mechanism that can be consumed all day and night… wrote some more thoughts here: https://mysticalsilicon.substack.com/p/humans-caffeine-magic?s=w

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I guess you could design a study that swapped the Diet Coke for caffeine free Diet Coke (if it's the same formulation other than the caffeine) and see if there was any difference.

Great post by the way! Got me to subscribe.

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Huh. I missed this whole controversy. But it might explain why I'm not ambitious, successful, competitive, or rich, despite having consumed enough Diet Coke to fill Lake Michigan.

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